AMOY Insights

Ideas for the discerning visual merchandiser.

Craft, innovation and retail intelligence — from the studio floor in Jeddah.

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Modest Fashion in Motion: How to Merchandise Activewear for the Saudi Shopper

Modest activewear is one of the fastest-growing categories in Saudi retail. Here's how to merchandise it — using pose, layering, and the right mannequins — so movement and modesty sell together.

August 26, 20261 min read

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activewear

The Gulf's Activewear Boom Needs a Better Mannequin

Activewear and athleisure are surging across the Gulf — for adults and kids. Why performance garments need athletic mannequins, and how t...

August 12, 2026 1 min read

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