AMOY Insights

Ideas for the discerning visual merchandiser.

Craft, innovation and retail intelligence — from the studio floor in Jeddah.

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The Mannequin Effect: What Eye-Tracking Tells Saudi Retailers About Turning Footfall Into Sales

Styled mannequins aren't decoration — they're conversion tools. What retail psychology and eye-tracking research reveal for Saudi Arabia's Vision 2030 stores.

August 05, 20261 min read

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AMOY Certified

Built for the Gulf Floor: Why Mannequin Durability Is an ROI Decision, Not a Line Item

In Saudi retail, mannequin durability is a margin decision. Here's how premium fiberglass and heat-tested finishes protect your visual me...

August 03, 2026 1 min read

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Fiberglass Mannequins

The Real Cost of a Cheap Mannequin: Why Fiberglass Pays for Itself in Saudi Retail

A cheap mannequin looks like a saving until you replace it twice a year. Here's the real per-year math on fiberglass durability and retai...

July 27, 2026 1 min read

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